Go Build Tennessee Releases Two Year Impact Study & Announces Reauthorization Through 2024
GO BUILD TENNESSEE RELEASES TWO YEAR IMPACT STUDY & ANNOUNCES REAUTHORIZATION THROUGH 2024
Study demonstrates how comprehensive approach has effectively reshaped public opinion, rallied interest in these careers, and definitively impacted enrollment in construction training programs in the state.
Since May 18, 2016, Go Build Tennessee has been working to engage, inform and inspire the next generation of skilled workers. Utilizing a variety of tools and tactics, our efforts reach and interact with young people and their influencers on multiple touchpoints with one seamless message: opportunity awaits in Tennessee’s construction industry. After two years of ongoing communications, collaboration, and outreach, this is how our work through April 2018 has impacted and influenced our industry and the lives of Tennesseans across the state.
GO BUILD TENNESSEE LEGISLATIVE REAUTHORIZATION
On April 20, 2018, Governor Bill Haslam signed SB1922 / HB1917, extending Go Build Tennessee's program operations through July of 2024.
“Tennessee is often ranked among the best for economic development and business climate. To remain competitive we need to prepare our citizens to meet workforce demands, including the demands in the construction industry. Go Build Tennessee will encourage young people to consider careers in the skilled trades and inform the next generation of workers about career opportunities and training programs available to them.”
– Gov. Bill Haslam, May 18, 2016
A COMPREHENSIVE APPROACH
Go Build Tennessee has worked aggressively to ensure we deploy our message across all 95 counties of the state. It’s also critical that our message is relevant and impactful to our target audiences. Here’s how we have been effective in changing hearts and minds:
IMPACTING THE OUTCOME
After two years of outreach & education, here’s how we’ve impacted construction related course enrollment across the state of Tennessee. These metrics highlight the broader impact across the state. Furthermore, these impact results are supported with direct engagement with the program and its leadership further substantiating the direct impact of our marketing and outreach on enrollment.
“Go Build Tennessee does a great job of connecting with technical colleges to learn about and promote their programs. The grassroots campaign of getting involved with local secondary schools and telling them about careers in skilled trades has definitely made an impact in terms of enrollment and awareness in construction-based programs at the technical colleges. Go Build Tennessee is a great partner.” – Brandon Hudson (former Coordinator of Special Programs, Tennessee College of Applied Technology Nashville; current Assistant Director, Tennessee College of Applied Technology Shelbyville)
"SkillsUSA Tennessee has benefited from our partnership with Go Build. Their mission to promote positive perception of trade careers is important for both our students and the businesses that support our organization. The key is that students understand the value of their career and technical training, because it can change their lives and improve the skills gap in America’s workforce." – Tracy Whitehead (Division of College, Career & Technical Education, Tennessee Department of Education)
"National Association of Women in Construction (NAWIC) Nashville used the Go Build materials to distribute to our sponsor schools during Women in Construction Week. The materials that Go Build provided helped us spread the word about all of the career options that construction has to offer... My business even had a few intern applications once they saw what construction had to offer." – NAWIC Nashville
Go Build Tennessee bridges the gap between lingering perception problems and fulfilling construction industry demand. For two years, we have aggressively and consistently driven our message related only to the construction industry, while other statewide workforce recruitment initiatives may have much broader approaches or alternatively a more limited focus. Go Build has worked to position itself as companion and collaborator on all of the state’s broader economic development goals, enhancing the ongoing work of educators and supporting workforce development alliances – while serving as the main driving force of construction career-path related communications and recruitment in the state.
READ THE FULL REPORT HERE